AgoraPerformance


Mittmedia is one of the largest media groups in central Sweden, issuing eighteen daily newspapers, twelve free newspapers, broadcasting through radio and Web TV and running various digital projects. Codest’s software engineers built a dedicated API-platform to increase revenues for the publisher and minimize internal costs:

  • an automated system connecting Mittmedia’s DSPs and invoicing system
  • fully automated campaign management process

Industry: MITTMEDIA – Media company

Technology: RUBY + RAILS + POSTGRES + REDIS + HEROKU + RBBITMQ + ELASTICSEARCH

About the company: Mittmedia is one of the largest media companies, issuing eighteen daily newspapers, twelve free newspapers, broadcasting through radio and Web TV and running various digital projects. It is the owner of many newspapers and radio stations in central Sweden. Current activities focus on traditional media, however, due to their declining popularity, the company is now directing its interest toward digital measures, mainly online advertising.

Final results:

  • an automated system connecting Mittmedia’s DSPs and invoicing system
  • fully automated campaign management process

Details of cooperation:

AgoraPerformance
Codest software engineers built a custom sales support API-platform for Mittmedia, connecting the publisher’s DSPs with an invoicing system. Thanks to the integration many services into the one application, the campaign management process became fully automated: selection of the appropriate parameters (targeting), inventory supervision, latency management and cost estimations. The application also helped in campaign monitoring with detailed statistics and settlements. Due to module construction of the platform it is possible to replace any connected service provider.

 

Codest paid significant attention to making the platform appropriate to the customer’s needs. We organized a meeting with the full demo of created features every two weeks, making it possible to visualize the current progress and dynamically answer the client’s needs.
We are currently providing technical support for the platform, including during holiday seasons.
Codest has been cooperating with Mittmedia since February 2015.

“We turned to Codest with a need for product that would address the rapidly changing digital market. We aimed at a custom-made & user-friendly tool effectively manage the affiliate network. Codest put quite an effort in creating the software with much emphasis placed on the usability and convenience of thet graphics interface. Their diligence paid off later with our publishers showing their satisfaction.”
Magnus Söderlund,
Business Development Manager, Mittmedia

The highlighted features of Codest approach:

  • deep understanding of client’s business needs
  • ongoing help with any issue
  • facility to scale cooperation
AgoraPerformance


AgoraPerformance is an affiliate network linking the best partners with advertisers. They are a part of Agora SA., one of the biggest media groups in CEE, with over 3000 employees onboard. They work daily with thousands of best agencies and direct clients in the region. Codest’s software engineers designed a custom-made affiliate network management system to increase the management process and minimize internal costs, namely:

  • a dedicated platform to effectively manage the affiliate network
  • platform-based traffic detection system

Industry: Agora Performance – Media company

Technology: Ruby + Rails + MongoDB + Postgres + Amazon EC2

About the company: Agora Performance is a new affiliate network designed to run high quality, dedicated advertising campaigns. The company aims at delivering an individual approach to the advertiser by offering custom-made services tailored to fit the specificity of the product being promoted, as well as to the publishers who can find the forms and types of advertising that best match their ad space.

Final results:

  • a full-fledged affiliate platform with a simple publisher-dedicated interface
  • the system has a built-in admin panel wiures to seamlessly manage publishers, settlements, or campaigns; and an advertisers-dedicated subsystem designed to manage & collect clicks

Details of cooperation:

After numerous consultations and tests, we managed, along with a professional consultant experienced in developing such platforms, to visualize the current usability processes and dynamically address the client’s needs. We used the kanban method to visualize the flow of work, spot bottlenecks and tailor the software to fit the rapid change of business requirements.
The experienced software developers engaged in the project applied Ruby ​​on Rails, Resque, Sinatra, MongoDB, PostgreSQL, Redis, ELK Stack, and Skylight, to make the client more than satisfied with the final product.

AgoraPerformance
At the moment AgoraPerformance provides their services to 1700 publishers, and run 6 million events and 700 campaigns. Currently, we are providing technical support for the platform, whenever needed. Codest has been cooperating with AgoraPefroamance since 2013.

„We are very satisfied and happy to have found Codest as our offshore development partner. During our relationship, Codest has developed a good understanding of our own vision and work flows and found a way to successfully complement our operations without causing any discontinuities or issues on our side.”
Leszek Olszański
Head of Internet Products, Agora Performance

The highlighted features of Codest approach:

  • deep understanding of client’s business needs
  • ongoing help with any issue
  • facility to scale cooperation & management
AgoraPerformance
AgoraPerformance


Gazeta Wyborcza is one of the major newspapers published in Warsaw, Poland. Codest’s software engineers redesigned Gazeta Wyborcza’s Archive, a functional tool for searching archived articles by the publisher’s subscribers, to drive subscription-based revenues for the publisher and optimize technological time and costs:

  • a digital archive system’s architecture & UX project
  • a brand new interface for the archive management system and article correction system
  • an entire API for retrieving article data based on ruby​ on rails technology

Industry: Gazeta Wyborcza – Digital news publisher

Technology: RUBY + RAILS + MONGODB + SOLR + DOCKER + SIDEKIQ + JENKINS

About the company: Gazeta Wyborcza, which stands for Electoral Newspaper, is a Polish newspaper covering the entire spectrum of political, international and general news from a liberal perspective.

Final results:

  • Easily developed user-friendly archives
  • Increased sales of digital subscriptions
  • Modernized archive technology

Details of cooperation:

Codest software engineers built an entire API for retrieving article data based on ruby​ on rails technology, following the standards adopted by the publisher’s team.

Wyborcza
Thanks to the modernized data structures, the system was enriched with a functional feature to search all articles by users and integrate it with the publisher’s CMS. A particular emphasis was also placed on developing technological solutions to enable a new payment system for accessing content.

Codest paid significant attention to making the platform appropriate to the customer’s needs. Our engineers were engaged in series of meetings with the publisher’s representatives to develop a custom-made functional tool for searching archived articles by the publisher’s subscribers.

Currently, intensive work on creating a functional solution for the context recognition in the article is still in progress. This feature has not been implemented before for any Polish content.

„The Classic.wyborcza.pl project is a powerful and functional tool for searching all archived articles by users. In just the 260 days of our cooperation with Codest, we managed to implement a fully integrated system that facilitates the archive management process, and enables to expand the Gazeta Wyborcza’s digital subscription offer.”
Krzysztof Madejski
IT and Digital Director at Gazeta Wyborcza

The highlighted features of Codest approach:

  • Professional service and a highly performing product tailored to individual needs.
  • Custom-made technological solutions.
  • Project executed on time with excellent results.
Wyborcza
AgoraPerformance


Yieldbird is a global ad optimization company with a strong background in programmatic ecosystem. Codest’s software engineers developed an entire ecosystem of applications to analyze numerous types of big-data for the internal needs of our analytic and growth hacking teams.

Industry: Gazeta Wyborcza – Digital news publisher

Technology:

Dashboard:

AWS EC2, AWS S3, AWS RDS, Redis, PostgreSQL, Ruby, Ruby on Rails, Sidekiq, Resque, Sendgrid, Rollbar, Docker, Swagger, Capybara, RSpec, Code Climate

Wrapper:

Ruby, Rails, Redis, PostgreSQL, Sidekiq, InfluxDB (kiedyś – porzucone), ES6, Webpack, Babel, Grunt, Flow, Docker (+compose), Prebid.js, AWS: EC2, S3, CloudFront, CloudWatch, ECS, ECR, Batch, Docker

About the company:

Yieldbird is leading provider of the yield-optimization services, operating globally since 2009. Yieldbird’s main focus is helping online publishers to increase their advertising revenue in the programmatic model. At the moment they cooperate with over 300 publishers from over 30 countries. Yieldbird is also Google Certified Publishing Partner as the only company from CEE region.

 

Final results:

  •  product is cut to measure and grow together with our publishers.

Details of cooperation:

Codest developers had to write a software which will automate and improve concept of AdX optimization in two ways: either by automation and increasing the scale, or by using more complex algorithms that will be better than a human.

It took a bit time to invent some ways for it and how to communicate with developers about it and produce a tool that creates added value.

Wrapper automated processes such as creating setups for publishers. Setups are constructions that help these publishers increase profits by increasing demand, it required the publisher to install javascript codes, integrate with the site.

 

We create useful services and technologies that publishers can intuitively use in programmatic ad optimization and management. Codest’s engineers stand behind our highly advanced big-data analytic methods and self-learning algorithms.
Marcin Ekiert,
CEO of Yieldbird

 

The highlighted features of Codest approach:

  • Professional service and a highly performing product tailored to individual needs.
  • Custom-made technological solutions.
  • Project executed on time with excellent results.
Wyborcza