How did Codest push Yieldbird to Deloitte List? (interview) :)
Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. How did it happen? We talked with Grzegorz Kubrakiewicz, Head of Technology at Yieldbird, who explains, how the cooperation with Codest has made it possible to be listed 16th in Deloitte ‘Technology Fast 50 Central Europe‘.
How was this whole idea born?
– Grzegorz Kubrakiewicz: It all began with Adtaily, which allowed small advertisers like hairdressers or hotels to place their ads on larger portals on regional Gazeta.pl sites. The Adtaily ad network was working with them. In the meantime, Marcin Ekiert and Piotrek Niedziela, inspired by Fredrik, started playing from the publisher’s side with AdX settings and noticed that in this way they were able to make more money with them. It was also related to the fact that all the money on the market in programmatic come from advertisers.
The whole programmatic focused then on the source of money from the buyers’ side, the market was tight, the competition was large. Based on gained knowledge, we created Yield Optimization and for several years we were becoming more and more experienced on many markets.
The next step was an attempt to write a software which will automate and improve all these concepts in two ways: either by automation and increasing the scale, or by using more complex algorithms that will be better than a human.
How did the implementation process work?
– It took a bit of time to find a way on how to automate it, get to know the process, the way it works, invent some ways for it and how to tell developers from Codest about it, so that they could produce a tool that creates added value. And then it went like a snowball effect, it spread, we had more and more ideas what to optimize.
How did the market welcome Yieldbird?
– The publishers’ market, the supplier of advertising space, was quite empty, there were no products dedicated to these publishers. So the idea of optimizing the advertising space worked. The next stage was the idea for a service that will help publishers earn more from the advertising space and exert more pressure on advertisers.
Some welcomed us really warmly, as they really wanted to make more money, but some were very suspicious, or we could not explain them what it all was about. The barrier of understanding is quite large, because it is not an easy or cheap product. Each publisher is in a different situation and a different setup, that’s why our products are cut to measure and grow together with our publishers.
TOP 5 TECH PODCASTS TO LISTEN :)
Surely you’ve heard about podcast many times. If you do not know exactly, what it is and how it works properly – we are here to explain. Well, it is nothing else than the form of an online audio or film publication. Podcasts are most often take a form of regular episodes in which the authors raise various topics.Is it worth it? Definitely yes! Podcasts are above all an unlimited source of knowledge. You can listen to them and watch, while being busy with another activity, saving time in this way. The advantage of podcasts is also the fact that you can find a lot of them on the internet. Depending on the topic you are interested in, you will surely find something tailored to you and your interests.The choice will certainly not be easy, but we decided to present our Top 5 tech podcasts to listen, which we highly recommend to get acknowledged with. So, here is the list.
Accidental Tech Podcast
A real shawl for all the fans of programming and new technologies. You will find here the most interesting information related to programming languages, the latest information about new products on the market and industry news. Its creators have already crossed the number of 300 episodes.
In this podcast Dan Moren and Mikaha Sargent talk about current technological novelties and raise their most important problems. The sections do not lack in special guests – the experts. The advantage of this podcast is the duration of the episodes – none last longer than 30 minutes.
In this particular podcast you will hear about digital devices and learn how they affect and change our lives. You do not need to be programmers or know technologies perfectly. The authors try to make their podcast accessible and understandable for everyone.
Conversations with geeks is what you will find in this podcast. The authors care about the diversity of programs. There is no shortage of specialist knowledge and current news, as well as movies, games and a good dose of humor. In November, the podcast has exceeded the number of 200 episodes.
Mac Power Users
And, finally, we have chosen something for the Apple fans. You will be up to date with everything related to this brand and learn the ways to use the technology offered by Apple, so you will have the chance to become a real expert in the field. It guarantees over 450 episodes.