Why outsourcing might be better than direct hiring? :)

Increasing importance of the IT industry for business development has initiated a growing trend of outsourcing IT processes. Investing in an in-house team of qualified employees usually becomes unprofitable for companies. Though cost-effectiveness is a considerable advantage of outsourcing over in-house, it’s not the single benefit. Based on our experience on the market, we share with thoughts on the benefits of IT outsourcing.

High quality

The IT industry is so demanding for its specialists, that they must be highly competent and have a constant access to the latest knowledge. Considering IT outsourcing, you may rest assured that software houses employ the best. That is due to the high quality services they provide. Software houses have extensive teams that are run by experienced project leaders. You shouldn’t worry about punctuality as projects are carried out within the prescribed time. In case of an in-house solution, you cannot always be so confident in it.

Saving costs

What is usually associated with the creating process of your own IT in-house team is the need to invest in a qualified employee. Specialist on the market are of high demand, so the cost of hiring a professional worker has recently dramatically increased. In addition, it is necessary to ensure their development. If the purchase of appropriate equipment is to be added, we can see that the value of acquiring a specialist soars quite high. And this is not the end. One employee is usually not enough. As a rule, much larger team is required to implement IT projects.


Ordering specific IT projects to an external company is simply a convenient thing to do. You can focus on other tasks and entrust IT cases to the specialists. When you are running your own in-house team, you have to control all processes in person. In case of cooperating with software house all the questions are answered and solved without any problems. It should be remembered that creating your own in-house team requires time commitment of HR departments, which do not always have the appropriate specialist base allowing them to find a really good specialist.

Minimizing the risk

Software houses are made up of experienced developers, which guarantees the effectiveness. They work on many projects on the daily basis and thanks to this the necessary experience is gained. The extensive teams of specialists can also be a guarantee of both knowledge exchange and access to the newest technology. Therefore, IT outsourcing reduces the risk of project failure to a minimum.

Short case study

Differences between IT outsourcing and in-house will be best illustrated by a simple example. If you are running a dynamically growing company, you have a need to develop your product and you will have to start development work in a relatively short time. To achieve the best effect, specialists will help you. That is why the question arises – where to find them?

Of course, you can take on the challenge of quick recruitment of developers. However, you must bear in mind that such an experienced employee is very difficult to find. And that is only the first worrying thing to know. The next is that you do not have the appropriate competence to verify their work and have control over the development of the product. In a situation like that it’s easy to make mistakes and face the risk of failure.

On the other hand, even if you have a team of developers, they are very likely to become inefficient in case you outsource further responsibilities. That’s why you’ll need more hands to work again. Also, you should take into account that IT projects are a piece of a very specific work. Sometimes solving problems requires teamwork and exchange of experiences. As you can see, problems related to the organization of a house team can be really challenging.  So why not consider outsourcing?

In this case, the whole process is much simpler. All you have to do is select a proper software house and set all the details of work. If you make the right choice of your future partner, you will not only be able to count on high quality of services, but also on substantive help. In addition, you will both save time and keep up-to-date with the development of your product.

Basically, there are more advantages to add. The pros mentioned in this article are just a few of the most important ones. Personally, I have no doubt that in the case of IT projects outsourcing is an effective solution that has recently dominated the market.


Customers often have to decide, in which programming language they would like their product to be created. Ruby and PHP are on of the most common dilemma. Inspire of PHP’s former popularity, recently more and more customers are reporting their need to create products using Ruby and its popular Ruby on Rails framework.

In Codest we had the opportunity to cooperate with many clients that require proper arguments, why the programming language offered by the software house will be a good choice for their productQuite often the dilemma concerns Ruby and PHP. We exactly know that PHP is better known for most people. However, the market trend is different. Ruby has many of strengths that customers and developers appreciate. It is not without reason that such services as Twitter, Basecamp or AirBnB have been created in this language.

Ruby is ideally suited for the development of web applications. Its advantage is that it provides many libraries and high quality frameworks that improve the developer’s comfort. The process of building a web application is relatively faster in Ruby than in PHP. The first functionalities of the application can be obtained in a relatively low time. The most commonly used is the Ruby on Rails framework, which has gained great popularity with programmers.

Therefore, if time is a matter of value for a client, Ruby will be a good choice for them due to its time efficiency. At the very same time, there is no fear of any quality lost as the applications created in Ruby on Rails are of high quality and performance. Ruby is appreciated by developers for its brevity and the ease of introducing corrections and upgrades. This helps a lot at the later stages of work.

Obviously, PHP also has its supporters. There are more programmers on the market that have competencies in this area. Ruby creates a bigger barrier for entry for novice developers. The market trend shows, however, that more and more beginners in programming are deciding to learn this language by seeing more possibilities in it. A similar relationship can be shown with the customers, who want to create a web application and turn to the software houses that specialize in Ruby.

What are the main challenges in global IT project? :)

When running global IT project experience in international cooperation is required from a software house. Being able to face the most important challenges related to the successful implementation of such projects is utterly important. But how to do this? We have prepared a list of the five most crucial challenges together with the presentation of good practices that we have tested.

Defining goals

Before you start working at your project, the goals must be set appropriately. This is a key task determining the team’s work at a later stage. Goals can be complex. For example, the creation of a specific software can lead through smaller points (goals), the implementation of which will bring your team closer to completing the project. Contrary to appearances, the process is not easy at all. It is very important for the company, outsourcing the project to the selected software house, to properly determine everything and confirm with the other party. This will improve the subsequent work and reduce the risk of failure or possible discrepancies.

Team matching

This task lies on the side of the software house. After a proper examination of both project needs and customer expectations, Product Owner is responsible for completing the right team of developers. People who have experience in implementation of a similar type of projects have already worked in the international environment and, above all, have competence in the field of technology used. The completed team should be presented to the client. Thanks to this, both sides get to know each other better and increase the common sense of pursuing one goal.

Communication system

International IT projects usually have a large difference in a distance between the client and the software house. Therefore, the entire information exchange and reporting process must be carefully planned. The role of the Product Owner is to prepare an appropriate cooperation scheme, which will then be presented to the client. The Agile approach and the Scrum project management methodology will be useful here. The possible time difference should also be taken into account.

Language differences

International projects require the developers team to know English. This is a prerequisite. Without this skill communication will be significantly impeded. This could lead to unnecessary misunderstandings and delays in the project implementation. The client who decides to cooperate a specific software house should take this factor into account.

Organizational culture

The work system or approach to different values may be slightly different on both sides. Therefore, it is important to understand each other and the willingness to reach agreement and work out convenient work standards. A compromise should be sought out. Both the client and the software house must respect each other’s values related to the organizational culture and thus aim for a jointly defined goal.

You can read more about international projects here:

– https://codesthq.com/quality-in-codest-why-do-we-deny-to-some-projects/

– https://codesthq.com/why-a-great-communication-helps-us-to-grow-fast-and-go-global/

Is Berlin becoming a new Europe’s Silicon Valley for tech startups? :)

Everything indicates that we are witnessing a revolution on the startup market in Europe. The dynamically growing market in Berlin is becoming a leader among tech startups. Until now, this title was awarded to London, but currently the capital of Germany is increasingly recognised as the new Europe’s Silicon Valley.

Brexit effects

When the British decided to leave the European Union, the attractiveness of the startup market in London began to lose value. Of course, this is still a place where you can find many innovative companies, but my recent experience confirms that Berlin is considered to be a European leader now. I want to emphasise that this is not an isolated opinion. Having been observing the startup market for over 10 years, I’ve managed to keep in touch with entrepreneurs of various directions and I’ve received clear signals that Berlin is currently the best place in Europe for the development of tech startups.

Comfortable development conditions

There are three main reasons, why Berlin strikes as a very attractive market. It is about the relatively low costs associated with running a business in this city, access to qualified specialists and contacts with other European Union countries. It all adds up to a very attractive ecosystem that favours the development of tech startups.

Being completely honest, I must say that I am impressed by the work standards that prevail among startups in Berlin. Recently, I’ve been quite often in this city, when together with the developers of Codest, we were working on creating software for few of our clients. I was delighted with the quality of work, efficiency in communication and their professionalism.

Returning to the ecosystem for the development of startups in Berlin, I would like to draw your attention to another important fact. I mean the low barrier to start a business. You might be surprised, but takes less than 7 days to launch a startup. In addition, there are many incentives available for entrepreneurs who can benefit, for example, from the support of numerous incubators or accelerators. A big plus is even low prices for an office space rent. It all adds to the progress of this market.

New Europe’s Silicon Valley

Considering what has been mentioned above, I am convinced that Berlin is currently the most attractive market for tech startups. This is a new Europe’s Silicon Valley. Of course, it is difficult to compete with the American one, but Berlin is a great example of how you can develop the tech company in Europe. The best confirmation of this is the fact that currently there are over 2,500 startups in the German capital. Quite an impressive result.

Why Ruby on Rails can help fintech startups? :)

Financial technology (fintech) is a dynamically growing market based on new technologies, aimed to improve financial activities. Nowadays we can witness a real boom of interest in this market through startups. One of the main challenges is to choose the appropriate technology to ensure product development.

It turns out that the Ruby language and its Ruby on Rails framework (ROR) are frequently chosen by startups, especially those that have a need in creating web applications. You may wonder why? Though Ruby is not one of the most popular programming languages, in case of fintech startups, it appears to become one. Web applications are a natural environment for Ruby on Rails as this framework works pretty well in their development. There are several key features that distinguish RoR among the others. They determine the choice of RoR by fintech startups.

Time saving

Ruby on Rails provides prepared plugins and modules that allow developers to create any web application without writing a code. Such application can be created up to several dozen percent faster than when it is written with a different programming language. Significant progress in the application development is primarily visible at the very beginning when the client counts on developing the first functionalities in a relatively short time.

Cost saving

Ruby on Rails is an open source framework, which means that from the very beginning you do not have to pay the costs connected with working with this language. Another plus is the fact that it allows you to add features without developing from the scratch.


Ruby, in combination with its framework Ruby on Rails, provides mechanisms that affect application security. It is a built-in protection against XSS, CSRF and SQL Injection attacks, which are considered to be one of the most frequent attacks on web applications.


Products manufactured in Ruby on Rails are characterized by their high quality due to a much lower risk of possible bugs. This affects application’s reliability, and the client does not have to worry about efficiency.


This is another advantage of Ruby on Rails. Have you ever heard of MVP? If not, then you can read this article. However, there is no doubt that RoR will be a perfect tool in this approach. This framework guarantees creation of a basic product functionality in a relatively short time. Thanks to this, the client can launch their product on the market and, at the same time, test  solutions. A complete product is developed much faster, which is demanded by the customers. Then, you can proceed with the scaling stage without any problems.

Creating products for the fintech industry requires the highest quality and usage of the best practices. Only an efficient product will be able to achieve market success. Undoubtedly, Ruby on Rails is the perfect support for the development, which is proven not only by the above-mentioned features. The recommendations of the customers themselves are the best prove, as they have had an opportunity to make sure of its high reliability.

Top Principles For Building Great Software Product :)

No company is able to succeed, if its product is not of a right value for the potential consumers. Creating an effective product based on proper software, consistent with customer preferences, is the key to your business development.

However, this is not as easy as it may sound. Many startups in the past either collapsed or had big problems getting their target group’s interest. All this happened due to the imperfections of the product. We decided to prepare a list of the most important rules to keep in mind when you are going to create a great software product.

Use the data of your target group

Even if you are convinced that you have created a great product that will not have any problems with the sale, you should check it out. On the basis of our ten – year experience at Codest, we have noticed that customers sometimes take hasty hypotheses, which later result in failures and the need to introduce a lot of modifications. That is why a proper analysis is so important. Use the available data – for example about the behavior and preferences of the target group, and then analyze them for your users.

At first – MVP

The creation of Minimum Value Products (MVP) is a very popular solution. It is not advisable to commission developers at the very beginning of the works aimed at creating very extensive functionalities. First of all, due to the fact that not all ideas can be verified by customers positively. That’s why the idea of MVP works really well. In addition, you should add that, thanks to MVP, you will gain time efficiency and will be able to check what your clients like and what not. If you are thinking about creating a web application, read the Ruby on Rails framework analysis and check which brands have decided to use it.

Choose an effective team of developers

You should entrust the creation of an effective product to professionals. You need to know that, depending on the character of work, it can be a very time-consuming process, which is why your decision should be carefully thought through. Why is it so important? First of all because you will minimize the risk of delays and possible errors. In addition, the competent experienced team of developers will also help you in choosing the right technology.

Remember, that not only the inside of the product counts, but also its overall appearance. In this case, the role of UX designer will be helpful, as this is a person who is perfectly familiar with current market trends and knows how to create user-friendly interfaces.


Do not give up, if the initial product functionality is not as effective as you expected. In the first phase of its development, you should run as many tests as possible to help you determine weaknesses and strengths. Thanks to A/B tests, you can gain knowledge of the solutions you should abandon in the future. If it maintains constant cooperation with a team  of developers, you will be able to implement subsequent changes very quickly. This will help you match the product to the market needs as fast as possible.

Recruitment in software houses. Why is so crucial? :)

The IT industry is a very specific market in case of the employees’ recruitment. The process of acquiring a qualified programmer is not an easy one due to a relatively small number of the possible candidates and high demands they set to a potential employer.

The ability to find and then employ such an employee is extremely important from the perspective of a software house. This task is most often addressed to HR departments, which must demonstrate high effectiveness of their activities. Why is this process so crucial? The answer you will find below.

Recruitment in software houses is the basis to maintain and develop a business

If a software house has qualified developers, who demonstrate not only high technical skills, but also experience and soft skills, then you can talk about a complete and professional team. Such programmers are able not only to fulfill their tasks without any complaints, they can also provide the company with an opportunity to develop and acquire new projects.

In this case, the HR department plays an important role, which must meet the demands of both parties – developers and a software house. They should strive to hire a qualified employee, but also a committed one. At the recruitment stage, in addition to technical skills it is important to verify the candidate’s approach to working in a team or international environment.

Maintaining competent employees is the basis for an effective project implementation

In order to provide customers with the highest quality products, it is necessary to guarantee a team of developers, who understand the needs of the product and know how to develop it. In this way, you can be sure of the project and its results. It can be said that this is the basis of building trustworthiness and trust among partners. A well-created product – in line with the expectations of the other party – is also the most credible recommendation and the possibility of continuing cooperation.

Knowledge exchange

The smooth recruitment process ensures constant provision of necessary knowledge and its supplementation. The IT industry is changing dynamically, so developers must keep up to date with all the latest news. Complex teams of programmers, who complement each other with knowledge, is an effective method to guarantee high quality services.

How does it look in practice? A newly recruited member of a team can develop at the beginning of work under the guidance of more experienced employees and acquire the necessary knowledge. On the other hand, such person can bring a new perspective and innovative solutions to the team.

6 skills you need to work as a Project Manager :)

A Project Manager (PM) managing IT projects plays quite an important role and requires appropriate abilities and predispositions. Competences in team management, other people’s work and striving to achieve set goals are the daily duties of a Project Manager. We decided to choose the most important features related to the role of a PM, which should be related to a person in this position.

Tech knowledge is not necessary

A Project Manager in an IT company, contrary to appearances, does not need to have any special knowledge, such as programming skills. One must know the basic issues and be capable to  understanding of how an IT project looks like. In other words – the role of a Project Manager is to understand the processes and specifics occurring in the project, without having to delve into technical details. Such knowledge is more than enough for a good Project Manager. In case any additional technical assistance is required, one can ask a developer for it.


Communication plays one of the most important roles in the project. This is the basis for the information circulation to run smoothly. As well as it lets all the participants know exactly what their task is. Communication applies to both written and oral forms. The role of a Project Manager is a consistent transmission of information and the ease of establishing contacts. Important features of personality are openness and the ability to build relationships in a team.


The more a Project Manager has the projects completed, the more their effectiveness and knowledge increases. Having experience is important because it allows you to acquire proven practices and exclude mistakes that in the past were a challenge to the project. In this case, the ability to draw conclusions allowing you to deal with further challenges is important. In addition, attention should be paid to situations related to skillful management of the crisis. During the project, an unforeseen situation may arise, which may be a threat. Among others, the past experience will be an appropriate solution to the problem.


Leadership features are another ‘must have’ for a Project Manager. In order to manage a team, you need to have authority in their eyes and, most importantly, you must take into account their opinion. Without these capabilities a Project Manager will not be effective. Authority will also help in taking difficult decisions not all team members will agree with.

Negotiation skills

In an IT project, it is not uncommon for certain decisions to be made through negotiations. In this case such skills will be useful for a Project Manager, when one wants to put the opinion on it. They may also come in handy in case of possible conflicts. A Project Manager must take care of good relations in the team, therefore must be prepared for possible negotiations.


At the end, the last but not the least. A Project Manager must be involved in a project and demonstrate an attitude that will be an example for the other team members. In this way it will be easier to influence other people and to motivate them to work.


Based on many years of experience in implementing IT projects in Codest, we have developed an effective working system that helps us to create products that meet our clients’ the expectations with the highest efficiency. One of our system’s key elements is a proper communication. Thanks to it, we know how to recognize the needs of our partners and implement projects with high quality.

“First of choice developer”

One of the examples illustrating the way we organize communication with a client is our cooperation with the Yieldbird company. It is a global ad optimization company with a strong background in programmatic ecosystem. Codest’s software engineers have developed an extensive analysis of analytic and growth hacking Yieldbird teams’ needs.

– We have been cooperating with Codest for many years on many projects. We treat Codest as ‘first of choice developer’, as they perfectly understand that such cooperation should be treated comprehensively and very seriously. In IT projects, misunderstandings can lead to huge losses, because the work is relatively expensive and the effect is often not immediately visible. The Codest team pays great attention to ensuring that it understands the issue which will be implemented. Believe me, this attitude pays off in the future – says Grzegorz Kubrakiewicz, the Head of Technology at Yieldbird.

Speed of action

Codest developers had to write a software which would automate and improve concept of AdX optimization in two ways: either by automation and increasing the scale, or by using more complex algorithms that would be better than a human. We managed to get the first software functionalities in a very short time. We have created a working product, which we gradually developed afterwards.

This approach has been met with great customer satisfaction. When he started cooperation, they did not expect that in such a short time they would receive ready-made first functionalities. However, this would not be possible without the proper communication. Before our developers started their work, they had learned the specifics of our client’s industry and its needs in advance. During the project, the client was fully informed of the working progress. Having any doubts or comments, he could pass them on to the project leader.

– I appreciate that Codest pays great importance to the agile methodology. The point is not in their using scrum artifacts or holding meetings. What I mean is that they are trying to organize work on a project in such a way that they actually deliver a product that is working as quickly as possible and then improve it in every subsequent iteration. It was utterly important in case of our project. We must constantly test prototypes, which is why frequent and good communication between us is crucial – adds Grzegorz Kubrakiewicz from Yieldbird.

Lever of success

Many years of experience in the IT industry have allowed us to understand the importance of proper communication in the effective projects implementation. Thanks to this we have managed to optimize the time of work performed by our developers, as well as improve the quality of cooperation with the clients. One of our main assumptions is a quality of work that affects customer’s satisfaction. We are convinced that this approach is desirable to our partners and also leads to the fact that more and more companies want to establish cooperation with us.


If you are thinking about creating your own marketplace, you need to know that if you want to be successful, you should get ready for it. Details can lead you to either success or failure. We’ve decided to help you with the matter and create a checklist, in which we’ve included all the most important elements that you should remember about creating your own marketplace.

1st stage

Start. Before you start working on your marketplaces, you should learn as much as possible about its principles. It will allow you to understand the way it works and to define your product accurately. Remember that the basis is always a good idea. You should check whether there is a similar marketplace on the market. Try to fill the gap – then you will have a better chance of success. At the end of this stage you will have to do one of the most important tasks – to determine the business model.

2nd stage

Building. A very popular method is to create an MVP (Minimum Value Product) product. The idea is not to waste too much budget unnecessarily, and at the very same time to test the functionality of the product. You should provide the selected users with an opportunity to test your marketplace. This will give you a valuable feedback and you will know what is there to be improved. Remember that to find the most effective solutions you should run a lot of tests.

At this stage you will need to establish a cooperation with developers who will create a marketplace for you. Think about what company you would like to outsource. You will also choose the technology which will serve a basis for the future marketplace to be created. Searching for optimal solutions, consider a Software as a Service Marketplace. This is a frequently used way to run a marketplace while maintaining cost efficiency.

3nd stage

Implementation. When the marketplace is ready and you have verified that there is a market demand for it, it is time to start operating on the market. At the very beginning, check the first effects of your activity. Monitor, analyze and learn customer behavior. Thanks to this you will understand your needs even better and you will be able to adapt the marketplace to the needs of recipients. Do not forget about the marketing operation. Even the best product must be suitable to sell. Good advertising will certainly help you achieve even better results.


The three stages that we have presented in this article should explain what activities are to be remembered when creating a marketplace. The whole process is often difficult and complicated, so you’ll probably need specialist’s help. It is extremely important who you decide to cooperate with, as an effective and reliable partner will help you achieve the expected results.