Why startups fail? 7 most important reasons :)
Why startups fail? Usually, there are a lot of determining factors. However, barriers related to the development of startups are often repeated. Most startups face similar challenges. In our opinion, there are 7 most important factors affecting startups failures, which we are going to present in this article.
Gathering adequate financial resources that are necessary for the development of a startup usually appears to be the biggest challenge. Convincing the investor or getting subventions is not easy. Despite the fact that more and more global and local institutions are helping startups to obtain finances, it is still a matter of the greatest difficulty for startups.
Another factor affecting startup collapse is budget security in a short period of time. Usually, when the external investment is not high enough, startups decide to implement a risky strategy. It is all about fast market integration. It is connected with a need for large financial outlays. In a situation like this, risks of losing financial liquidity increase in the event of ineffectiveness of implemented activities or any other unexpected problems.
The activity of many startups is often associated with the need to use advanced technologies. From the perspective of an evolving organization, this can be a big challenge. In a way, the technology also applies to financing. If it is assured at a high level, then technological challenges or any specific processes can be outsourced. For smaller startups that organize an in-house team, consulting the experienced professionals may be necessary. However, the lack of technological development can be included among the most important factors affecting the satraps’ failure.
Read more: Most interesting startups in Berlin
The development of startups is driven by people. Even the best business ideas require an appropriate organization, knowledge and skills to develop it. In this case, the manager becomes an invaluable asset. They are very desirable on the market, so, getting one is often a difficult task.
It is also important to delegate responsibility according to the resources you have. From many available studies, it appears that the majority of strategic decisions in startups are made or accepted by their founders. This is an error that repeats itself over and over again. The ideal management structure includes specialists in various areas related to the development of independent organizations. In this way, balance is maintained and introduces wide knowledge to the startup.
Incorrect market analysis
The selection of a right business model is one of the initial stages related to the creation of a startup. Unfortunately, a boundless faith in the implemented idea may prove to be fatal. Startups often take hasty actions that are not preceded by an in-depth market analysis. Though this should be the starting point. It is necessary to verify the potential of the market, the actions of competitors, determine the opportunities and threats.
In the next stage is to test and verify assumptions. Feedback plays a crucial role. Corrections of a business model cannot be ruled out. Skillful identification of possible problems and product enhancement lead to success.
Read more: Why IT outsourcing is profitable for fintech startups?
Scaling the business too early
The development of a startup should be properly planned. Scaling is valid only if the organization is financially stable has a background, and the risk of failure is assessed as relatively small. Otherwise, scaling attempts turn out to be very risky.
Omission of marketing aspects
Even the best product must be sold properly. Competition in many markets is so big that the role of marketing is increasing. Many startups forget about it. Potential recipients must find out about the products they offer. They should know the benefits they can achieve by choosing a specific offer.
Meanwhile, marketing is usually overlooked or marginalized. This happens due to ignorance of realities and financial constraints. It is a good practice to diversify all needs due to financial possibilities. Marketing cannot be ignored in this process.
No contact network
Have you ever heard of the popular saying – ‘recommendation network’? Business knowledge very often helps startups to get their first customers, and even to acquire investments. Having valuable contacts is worth its weight in gold. It’s worth taking part in conferences, events and meet-ups. You will not regret spending time on these activities.
Read more: Is Berlin becoming a new Europe’s Silicon Valley for tech startups?
What are the main challenges for e-commerce market? :)
It is estimated that global sales in the e-commerce industry in 2021 will reach $ 4.5 trillion. It will be a record sum, what is showing the potential of this market. This does not mean, however, that the e-commerce market guarantees every case to become a success. It requires face a lot of challenges. Here are some of the most serious ones.
Finding the right product for sale
Good products with a market demand from consumers are the basis for building a profitable e-commerce platform. The best way of verification is to conduct an in-depth market analysis, track competition and, if possible, implement the product on the market and test MVP. In this way, a feedback from recipients can be obtained. It will allow you to find out whether it is worth investing in products or in which direction to pursue their improvement.
Generally, it is not easy to operate on the e-commerce market. Due to the great potential, there is enormous competition, which sometimes can turn out to be a difficult factor to overcome. An interesting alternative is to look for a niche and attempt to enter the market.
Read also: What are the main challenges in global IT project?
Choosing a market with high potential
When giving an example of an e-commerce platform, one of the most important elements to take care of is the traffic on the website. In fact, it’s all about getting the largest audience possible. So let’s evaluate the potential of a given market.
By making a global analysis, we can come to some interesting conclusions. It turns out that the largest e-commerce market is China. Its value is estimated as $ 672 billion. US takes the second place – $ 672 billion, and the third largest market is the United Kingdom- $ 99 billion.
Other countries in Western Europe also look perspective enough. The fifth place in this ranking is for Germany – $ 73 billion.
Getting valuable leads
The sales and marketing aspects of the e-commerce industry are very important. Generating profits will not be possible without introducing constant innovations, reacting to market changes and adjusting to clients’ preferences. Recently, there has been a significant increase in the importance of mobile phones in the purchasing process. An interesting fact is that Social Media channels – in particular Instagram and LinkedIn – largely create user behavior, stimulating them to buy specific goods.
Considering the preferences of customers, it is worth taking care of the highest quality of e-commerce platforms that enable a simple and intuitive purchasing process. One of the crucial elements may be a seemingly insignificant question of a language. The latest data shows that as many as 75% of consumers want to make purchases in their native language. In turn, 59% of respondents declare that they almost never use e-commerce platforms that are not in their native language.
Static data allows you to further characterize the customer’s profile. What else do they say? Globally, over half of consumers pay for credit card purchases. 42% opt for direct debit, and nearly 40% use debit card.
Read also: Agile vs. Waterfall. Which methodology is more effective in IT projects?
Choosing the right technology
To ensure technical facilities and user-friendly product functionality, you cannot forget about choosing the appropriate technology. Current trends determine usage of innovative solutions, following continuous improvement, which, of course, involves the need to select right technology.
The noticeable trend for e-commerce platforms is Ruby on Rails. The world’s largest brands use it to build their platforms. You can read about the ways technology can stimulate the growth of an e-commerce platform in this article.
Most interesting startups in Berlin :)
Many experts call Berlin the European Silicon Valley. It seems that they do not throw the words around, as a lot of innovative startups can be found in Berlin. We have conducted a research and selected a few of the most interesting ones in the e-commerce industry. These brands are really worth getting to know, as in the future they may boom.
It is a marketplace that sales solutions and tools related to renewable energy. The startup’s founders admit that the reason they decided to start their business was a long and complicated purchase process between investors and sellers. Startup already operates on 54 markets and announces further expansion.
This startup was created in 2010. It is a German coffee roaster that offers Ethiopian coffee of the highest quality. It comes directly from sellers who care about the principles of fair trade. The goal of Coffee Circle is not only to sell products but also to care for the environment. With each kilogram of coffee, 1 € is donated to projects facilitating access to drinking water in the areas where it is grown. In this way, a customer, drinking coffee at Coffee Circle pays not only for a high quality drink, but also contributes to helping others.
Earn money by sharing the products – that’s how the startup’s slogan sounds. What is the business? Aklamio is the largest European reference marketing platform. Users can earn via each successful product or service request. It is very easy. For instance, the command can be performed using Facebook or What’s up.
This is an e-commerce platform through which you can purchase luxury Italian clothes for both women and men. The originators focus exclusively on Italian products intended for a small group of recipients. In case expensive and exclusive goods are your cup of tea – Scarosso is just the right choice for you.
It is a tool helping you make right business decisions through the use of databases. It is mainly directed to online stores. Wunderdata can also be used as a reporting tool. Its main advantage is optimization and maximization of business profits and it provides an opportunity to increase returns on investments (for example, marketing).
This is another one of online stores with clothing and shoes. However, it stands out due to providing fashion experts’ consultations when making purchases. They advise relevant products and help complete the order. The main purpose of the founders is to personalize purchases. You do not have to leave your home to be able to use the stylist’s advice and choose the right clothing.
Other interesting startups:
Why software development can stimulate the growth of e-commerce market? :)
E-commerce is one of the industries that currently has an enormous business potential. Its success determines effective product development based on technology of the highest quality. This article will show you, why using software development can stimulate the growth of e-commerce platforms.
The e-commerce market is growing by 20% each year
The beginnings of the e-commerce industry dates back to 1979. Its development, on the other hand, can be attributed to 1995, when Amazon began its operations. Currently, it is the largest e-commerce website that overtakes brands such as eBay, Walmart or The Home Depot. When quoting the history of Amazon, it is worth mentioning, that the service first earned its profit in 2003. From then on, its profits have been growing regularly. In other words, Amazon has become a pioneer in the e-commerce industry.
The numbers reflect the best potential in this sector. It turns out that as much as 80% of people around the world use the Internet to purchase goods and services. What’s more, over 50% of them make purchases more than once. The data on average annual expenditure of consumers are also interesting. It is estimated that they spend about $ 1,200 to $ 1,300 on e-commerce websites.
The question is why customers are so interested in e-commerce? The answer is pretty simple, as there are two most important factors determining it. First of all, it’s comfort – you do not have to leave your home and online shopping usually takes only a few minutes. Price is the second factor. About 71% of consumers believe that you can buy products cheaper on the Internet than on regular stores.
E-commerce must meet the needs of customers
Most often, customers making purchases via e-commerce websites, have a wide range of websites resulting from high competition. The key to success for a specific platform is to attract them to the website. The question is how to do it? First of all, an e-commerce platform should be created in accordance with current market trends from the development stage. The easiest way is to show it by an example. It is estimated that a single second delay in loading a website can result in a decrease in sales conversion by as much as 7%. In turn, 40% of users decide to leave the website if they load for more than 3 seconds.
At this point, we touch the basics of creating effective software. Above all, work on its development must be entrusted to specialists, who acquire appropriate knowledge and experience. In case of e-commerce platforms deep understanding of technology both with an ability to choose one that is effective is also very important. Ruby on Rails is one of the most popular solutions.
Stimulate growth by effective software development
Ruby on Rails is a technology often used in e-commerce platforms. On its basis AirBnB and Groupon were created among the others. Its popularity comes from several characteristic features of this framework. Such as:
1. Time saving. Ruby on Rails provides you with an opportunity to create an e-commerce platform in a very short time. Which is quite valuable, especially in this industry. Thanks to Ruby on Rails, you can easily change selected features of the platform. If it turns out that one of them requires changes, then the team, working on its development, is able to introduce all improvements without any problems.
2. Security. Ruby on Rails provides mechanisms that affect platform security. It is a built-in protection against XSS, CSRF and SQL Injection attacks, which are considered to be one of the most popular attacks on web applications or e-commerce platforms.
3. Reliability. A written code in Ruby on Rails is characterized by its high quality. Thanks to it, the created products are usually trouble-free and do not require unnecessary corrections. This affects smooth operation of an e-commerce website. Especially on its initial stage of development.
Do not forget about User Experience
Creating friendly interfaces is another key to the success of e-commerce platforms. If it is designed in a user-friendly way, there is a good chance that in the future they will choose to return to the same place and make purchases. A UX designer plays this role in teams working on software development. Their main task is to search for optimal graphical and functional solutions.
Analyzing statistical data, it turns out that 54% of e-commerce platforms’ customers use mobile. That is why it is very important that a website is responsive in this respect, i.e. it works without any complaints not only on desktop, but also on a mobile device. This is just one of the examples of current trends related to user experience in the e-commerce industry.
The e-commerce industry is a big chance to achieve business success. However, to make it real you need to know the industry specifics and to ensure the highest quality software that will make customers willing to return to this place. This is the most important element of an e-commerce platform’s development at its initial stage. Another is the product implementation on the market: testing them, running through verification, making possible improvements and taking care of effective marketing promotion. Only then a real success will be possible.
Why IT outsourcing is profitable for fintech startups? :)
Advanced technology is something that fintech startups really need. A properly developed product enables constant growth and scaling of the business. A few years ago, a popular trend among fintech startups was launched by an in-house tech team that was responsible for this process. Nowadays, this situation has changed.
The change is dictated by the development of outsourcing. This form of delegating tasks to companies specialized in a specific area has gained popularity not only in the IT industry. One can confidently assume that this is a trend to be developed in the near future. However, a question rises, why is this phenomenon so popular and effective? To give an answer, let’s take a closer look at fintech startups.
Fintech startups require advanced technologies, without which their growth would be impossible
Nowadays, probably every startup (regardless of the industry) has a large part of its activity based on advanced technology. When starting a business activity with proper financing, startup’s development usually goes in a fast and dynamic way. Due to this fact, it may seem quite problematic to organize an in-house team in such a short time. This is a huge challenge, especially because there are no specialists on the market.
In such conditions it should come as no surprise that building an in-house team seems more than complicated. And this is where the opportunity for outsourcing arises: you just need to find a reliable partner and you can start working without delay.
Outsourcing usually is much cheaper
What about costs? If a startup wants to organize an in-house tech team, human resources should not be its only concern. The need for an office space, equipment and other features multiplie the costs. Apparently, low costs begin to soar. Moreover, investment in an in-house team, development of the employees or any appropriate benefits are an obligatory. Normally, outsourcing doesn’t face these problems. It is enough to contact a selected software house, set the details of the project and receive its evaluation. In this way, you can verify outsourcing profitability. It is also worth emphasizing the fact that the sum of costs is transparent and easy to estimate from the very beginning.
Outsourcing as a guarantee of quality
Considering the advantages of outsourcing, it is difficult not to mention this exact feature. Popular software houses around the world are made up of experienced developers, who have had an opportunity to work in many international projects. It is a guarantee of both relevant knowledge and skills, and, at the same time, an access to current market trends. Cooperation with specialists can guarantee the highest standards of created products.
Using outsourcing, fintech startups save up to 35% of cost
This is the result of a report published by Deloitte. In addition, we can also see that the costs of building an in-house team usually outweigh the amount of investment related to the cooperation with a specialized partner. Interestingly, half of fintech startups choose outsourcing, taking this for a chance to reduce costs. The Deloitte report is the best proof that choosing outsourcing is a right decision.
2. Reducing the time of product creation
3. High quality
5. Support of experienced developers
To cut it short, these features present the most important advantages of outsourcing in relation to an in-house team. They can be particularly visible in the case of fintech startups. The specifics of this industry usually requires advanced technologies and dynamically developed products and all of this is ensured by outsourcing.
Is Ruby on Rails ideal for e-commerce platforms? :)
Building a software for an effective e-commerce platform is a key to success for many companies. The whole process begins with selection of the right technology. One of them is Ruby on Rails. You will find out more about why this software language and its popular framework will work well for e-commerce platforms.
To start with
Why Ruby on Rails (RoR)? Examples are the best way to show the effectiveness and popularity of this framework. And there are many of them. Certainly you have not heard or even used e-commerce platforms before, and you couldn’t know that they were created with the help of RoR. We chose a few of the most interesting ones:
- Shopify – is one of the best-known and best-growing e-commerce platforms in the world. It helps B2B clients to develop their own businesses. Such functions as order tracking or a payment system using credit cards were created with the help of Ruby on Rails among the other things.
- AirBnB – a platform that allows you to book apartments, houses and attractive places. This service is gaining more and more recognition in the eyes of customers.
- Spree commerce – this is an open – source e-commerce solution based on Ruby on Rails. RoR provides a background to building and developing online stores.
- Prestashop – is an open software for online stores. It helps in sales and online activities.
When we look deeper into the characteristics of these platforms, we notice that they all have the most important and most popular functionalities related to e-commerce. And this is the first evidence that Ruby on Rails works great in this industry. And now it’s time for more.
Short way to MVP and time saving
Many companies that develop e-commerce platforms take decision to implement the MVP product (Minimum Value Product). Does this solution support product development in terms of customer preferences and behavior? How does it work in practice? In case of Ruby on Rails, the first functionalities of the platform can be obtained in a very short time. In this aspect, RoR seems unrivaled with other languages and frameworks. Due to quick creation of these functionalities, you can start testing the product and gathering feedback from the customers. In this way, you become able not only to gain valuable knowledge, but above all, minimize the risk of any future failures.
Ruby on Rails is characterized by its high quality. Developers creating a product can run a lot of tests that affect its reliability. And this is a very important feature in case of e-commerce platforms. While caring about the highest customer satisfaction, a reliable and functional product should be made as mostly available for a client. It is estimated that customers of e-commerce platforms, even more than 75%, often return to the same developers, if their previous contact did not cause any problems and their experience was positive.
Ruby on Rails provides mechanisms that improve application security. Built-in protection against XSS, CSRF and SQL Injection attacks, which qualify for the most popular attacks on network, are used for this purpose. Increased security in the case of e-commerce platforms is particularly important in purchasing processes.
Ruby on Rails gives a lot of freedom to developers in any changes or modifications to the code. This means that RoR provides possibility of flexible response to market feedback and efficient implementation of changes in operation of e-commerce platforms. As well no problems occur in case of its possible extension with new options. Dedicated plugins are helpful in this.
Why RoR is ideal for e-commerce platforms?
If you are building an e-commerce platform and you think that its software should be secure, fast, reliable and flexible, then, reading this article, you could find many arguments for Ruby on Rails being a good choice. Of course, RoR does not have a monopoly on building such platforms. There is no doubt, however, that choosing this framework leads to both effectiveness and success. The world’s largest brands, which successfully run their own e-commerce platforms, have already found out about it.
Most common challenges for startups :)
Have you ever considered, why so many startups are falling down? This question is really difficult to give the one proper answer. We have been watching this market for the last 7 years. Opportunity to cooperate with many of them could us closely look at their greatest challenges and problems that had to be faced.
This is the biggest challenge of any startup. Only the appropriate financial resources allow the product to develop and enter the market. The size of financial needs depends on the industry and the specificity of the startup’s activity, but only a properly secured budget allows you to grow further and further. The problem is often observed is the lack of access to investors, who would be potentially interested in supporting a proposed project. It consists of the lack of business contacts and the difficulty with the process of investments obtaining. A particular challenge is the stage at which a startup starts scaling a business and implements its solutions on foreign markets.
Experience and know how
Nevertheless, there is a chance for a startup success, regardless of the funding amount. It is possible thanks to the appropriate competences and skills of people who run it. You need both business skills, knowledge of the market situation and broad environments that can be an inspiration for effective actions. Even the best idea must be supported by a well-designed business plan and a well-defined business model.
People provide successes. A qualified team of employees that creates a team of experts in a given topic is a pearl of any startup. Unfortunately, building such a team is not easy at all. First of all, the recruitment processes through which the wrong people are employed often fails. Another problem is the availability of professionals on the market. The specificity of the startup industry is related to the dynamics of changes, relatively low stability and the necessity of a large time commitment. These are the factors that discourage many good employees.
Modern technologies require the startups to have the latest technological solutions. This factor is in particular related to companies that base their development on highly advanced technology. This necessity is directly connected with a proper knowledge and financial resources. And this makes the perspective of a startup raise as a big problem.
Barriers to entry
Competition on the market are the last factors that it would like to draw attention to. In this case, the most difficult are the startups that want to start their operations on the markets where large companies with a strong position prevail. Another problem are the specific conditions related to a given industry, which require appropriate regulations. Then it may also turn out that a possible startup activity will be demanding and highly risky from its perspective.
Obviously, these are not the only challenges, which startups around the world must face. Similar factors that determine their growth ,or in this case collapse, are many. A lot depends also on time and location. Berlin has recently become a very popular place for startup development. You can read more about it here.
Why Ruby on Rails can help fintech startups? :)
Financial technology (fintech) is a dynamically growing market based on new technologies, aimed to improve financial activities. Nowadays we can witness a real boom of interest in this market through startups. One of the main challenges is to choose the appropriate technology to ensure product development.
It turns out that the Ruby language and its Ruby on Rails framework (ROR) are frequently chosen by startups, especially those that have a need in creating web applications. You may wonder why? Though Ruby is not one of the most popular programming languages, in case of fintech startups, it appears to become one. Web applications are a natural environment for Ruby on Rails as this framework works pretty well in their development. There are several key features that distinguish RoR among the others. They determine the choice of RoR by fintech startups.
Ruby on Rails provides prepared plugins and modules that allow developers to create any web application without writing a code. Such application can be created up to several dozen percent faster than when it is written with a different programming language. Significant progress in the application development is primarily visible at the very beginning when the client counts on developing the first functionalities in a relatively short time.
Ruby on Rails is an open source framework, which means that from the very beginning you do not have to pay the costs connected with working with this language. Another plus is the fact that it allows you to add features without developing from the scratch.
Ruby, in combination with its framework Ruby on Rails, provides mechanisms that affect application security. It is a built-in protection against XSS, CSRF and SQL Injection attacks, which are considered to be one of the most frequent attacks on web applications.
Products manufactured in Ruby on Rails are characterized by their high quality due to a much lower risk of possible bugs. This affects application’s reliability, and the client does not have to worry about efficiency.
This is another advantage of Ruby on Rails. Have you ever heard of MVP? If not, then you can read this article. However, there is no doubt that RoR will be a perfect tool in this approach. This framework guarantees creation of a basic product functionality in a relatively short time. Thanks to this, the client can launch their product on the market and, at the same time, test solutions. A complete product is developed much faster, which is demanded by the customers. Then, you can proceed with the scaling stage without any problems.
Creating products for the fintech industry requires the highest quality and usage of the best practices. Only an efficient product will be able to achieve market success. Undoubtedly, Ruby on Rails is the perfect support for the development, which is proven not only by the above-mentioned features. The recommendations of the customers themselves are the best prove, as they have had an opportunity to make sure of its high reliability.
Why Poland is full of qualified Ruby on Rails developers? :)
We have no doubt that Poland is currently one of the most attractive markets in the world, where you can find qualified Ruby on Rails developers. Cooperating with clients every day, we are looking at this trend with quite an interest. Polish developers are praised not only for their knowledge of this framework, but also for high standards of cooperation.
More and more geeks of RoR
The IT market is struggling around the world with the problem of demand exceeding supply with qualified specialists. Experienced and effective developers are constantly sought after. However in Poland there are quite a lot of them. We have noticed that more and more people are deciding to learn Ruby and its popular Ruby on Rails framework as they see it as a great prospect of development. The exchange of knowledge also comes in handy. The Ruby on Rails geeks community is extensive and appears to be a huge asset of this framework. This comes as quite helpful for developers, primarily when they need to solve a problem.
In addition, the high competences of Polish Ruby programmers should be appreciated. They receive job offers from foreign companies a lot, but a really good situation on the Polish market makes them reluctant to go. In Poland, Ruby developers are truly appreciated. Companies guarantee high earnings and very good working conditions.
The quality of products created with Ruby on Rails by Polish developers is appreciated all over the world. It is said that RoR programmers in Poland are one of the most developed groups with very high competence and the reasons seem quite obvious. They can combine the capabilities of the Ruby language and the Ruby on Rails framework, creating products based on such features as efficiency, functionality, time efficiency, application width and security. We must also add that Ruby on Rails is probably the best language that allows you to create a product based on MVP (Minimum Value Product) in a very short time. This is a very common solution used by many companies that regularly check and verify the value of their product on the market.
Poland is a great place for outsourcing
Not only the high skills and a wide range of Ruby on Rails developers decide that Poland is perceived as a very good place to outsource. There are also many other benefits, such as cost savings, the ability to cooperate with a customer or ever-growing market. In particular, the first two factors are really crucial from the partner’s perspective. Not only that by creating a product in Ruby on Rails you can be sure of quality and speed, but also software houses in Poland offer very good prices – much lower than in other countries of Western Europe.
Finally, we would like to draw attention to yet another important element – communication. An effective team of developers must be able to communicate effectively with the client to understand their needs and, as a result, create a product that coincides with the expectations. In fact, this is not a simple process at all. That is why it is so important for a software house to have effective cooperation rules, which are best, if confirmed by the recommendations of previous clients.
BIG BRANDS CREATE WEB APPS IN RUBY ON RAILS :)
More and more the Ruby on Rails framework is being used by the largest brands to create their web applications. Thanks to the automation of many activities, it facilitates the work of developers, who can create a completed product in a short time. Many web applications have already been created in Ruby on Rails and we are presenting some of the most popular ones.
The Twitter social network service is the Ruby on Rails’ largest showcase. Its founder, Jack Dorsey, decided to turn to this framework, as it could quickly create a functional product. He argued his choice by saying that the programmers found Ruby on Rails pretty handy to work with. In addition, during the work, the resulting service could be easily supplemented with any additional functionalities. Therefore, Dorsey emphasized the many advantages of the Ruby language, which you can also read about here.
Another service that has been a huge success. Created in the USA, it is used to book apartments and flats. To prepare the portal, e-mail templates, payment system and many other functionalities the Ruby on Rail framework was used.
It was founded in 2008 in Chicago. The portal is used to purchase local services, travel and products. In this case, Ruby on Rails proved to be a great solution for a quick creation of a functional application that can be easily developed.
Website designed for programming projects with enjoying great popularity. It was created in 2008 with the Ruby on Rails framework and the Erlang language. In 2018, Github has been taken over by Microsoft.
This tool enables a simple and remote project management. Its biggest advantage is the ability to manage multiple projects from one administration panel. It works great in running smaller businesses, but is also popular among managers dealing with complex projects.
Slideshare is a place on the web, where you can share multimedia presentations, documents, graphics and video. Launched as a LinkedIn website tool, it has gained a very high popularity among users. Slideshare supports, among others, marketing activities of companies. It was launched in 2006 and was created on the basis of the Ruby on Rails framework.